WWE (World Wrestling Entertainment) has announced that Tracey Keenan has been promoted to Vice President and General Manager of WWE UK and Ireland, reporting directly to Ed Wells, WWE Senior Vice President and Managing Director, International. In her new role, Keenan will be responsible for managing and developing all lines of business in the UK and Ireland, as well as creating and executing a comprehensive growth strategy for the region. Keenan previously held the position of WWE Vice President, Commercial Partnerships EMEA, where she successfully grew WWE’s sponsorship business across Europe, Middle East and Africa.
“WWE is a global, family-friendly entertainment brand with a very passionate and growing fan base across the UK and Ireland,” said Ed Wells, WWE Senior Vice President and Managing Director, International. “We have the utmost confidence that Tracey will be able to successfully build on an already substantial business in this very important region for WWE.”
Keenan has extensive commercial, sales and business development experience across a wide range of sports, entertainment and media properties including Tottenham Hotspur FC, The Sundance London Movie and Music Festival, Aviva Stadium and AEG Europe at The O2 Arena. She also has experience in sales planning and strategy, sponsorship and rights representation.