Telefonica rebrands pay-TV platform Movistar Plus
July 2, 2015
From David Del Valle in Madrid
Telefonica has rebranded its pay-TV platform previously known as Movistar TV to Movistar Plus, following the acquisition of Canal Plus, with the first combined packages to be launched next week.
There will be new TV packages: Movistar Plus Familiar, Movistar Plus Cine, Movistar Plus Series, Movistar Plus Deportes and Movistar Plus Futbol. All of them will include Canal Plus but with a reduced version of the channel without the Sunday’s football match and without film premieres.
Premium content will be offered in a la carte channels such as Canal Plus Partidazo with all La Liga football matches for €8 a month and Canal Plus Estrenos with recentlyt-released TV films. The TV series channel with a VoD service will be marketed at €7 a month.
Movistar Plus will also offer the current Canal Plus’ OTT service Yomvi and will allow subscribers to record in the cloud up to 350 hours of programming. Channels such as Sportmania and Canal Plus Liga de Campeones will disappear.
The convergent package Fusion will be rebranded as Fusion Plus including mobile and fixed telephony, broadband access to the Internet and pay-TV.