Mediapro to exploit Brazilian football TV rights
July 3, 2015
Spanish media company Mediapro has reached an agreement with the Brazilian Group Globo for the international sale of TV rights to the Brazilian Football League until 2019.
Mediapro will exploit the TV rights in Europe and Asia offering 153 matches from the Brazilian A League including summaries and highlights and programmes like Footbrazil to all International platforms except for the US.
In Spain, the company has been engaged again in a war with Telefonica for the International TV rights to La Liga with the latter offering €450 million per year for a 3 years contract outbidding Mediapro’s one for €50 million.
Telefonica’s bid comes a week after Mediapro has signed a deal with La Liga to release the TV rights contracts for 37 football clubs so that they can jointly negotiate their rights for five season from 2016. In exchange Mediapro won the right to jointly manage international rights for the Spanish football League.
Telefonica currently has the rights to Barcelona, Real Madrid, Español, Celta de Vigo and Real Sociedad.