Cable Europe and CTAM Europe (CTAME) have revealed plans for the activities of CTAME, the industry’s body for marketing professionals, under the umbrella of Cable Europe, the industry association for large broadband cable operators.
Speaking at CTAM’s annual event in Amsterdam, Cable Europe Executive Chairman Matthias Kurth said: “By bringing together the two leading representative bodies for our industry we’re creating unprecedented intelligence and access opportunities across the entire breadth of our membership. Our business is one of convergence, of innovation, of growth. Our new structure will reflect this, and it will capitalise on it”.
Manuel Kohnstamm, President of Cable Europe, adds: “Scale matters everywhere in business and this is a logical step in the evolution of our dynamic industry in Europe. The integration of Cable Europe and CTAM Europe will make the consolidated group more effective in representation and best-practice sharing. It reflects the ongoing commitment of all our members to growth and investment in Europe’s digital economy, infrastructure and services.”
The associations announced earlier in the year their joint membership offer for global content providers, reflecting the increasing convergence between content and distribution platforms. It has confirmed that Disney is joining existing new members HBO Europe and Viacom International Media Networks Northern Europe as a joint member of the two bodies.
Under the merger, the two organisations will also bring together their respective annual events, integrating EuroSummit into a re-launched Cable Congress from 2016 onwards.
Eric Tveter, Chairman of CTAM Europe said: “This move to integrate our expertise is a win-win for our members both individuals and companies. Enhanced co-operation on strategic issues between cable companies and content and app owners, a deeper dialogue with external stakeholders, and the sharing of know-how across our skill sets – this is truly a reflection of the dynamic industry of which we’re all a part”.