Advanced Television

Formula E partners with Little Dot for online video

September 28, 2015

By Colin Mann

Formula E – the electric single-seater car race series inaugurated by motorsport’s governing body – has signed a partnership with Little Dot Studios, the next-generation broadcaster and producer, to create and distribute video content across YouTube, Facebook, Twitter, Snapchat and Periscope.

Little Dot Studios distributes video content on social platforms for over 60 producers, broadcasters and rights-holders worldwide. In August alone, Little Dot Studios amassed over 350 million views to its clients’ content.

Under the partnership, Little Dot Studios will distribute social videos including clips, highlights and compilations from each race, as well as unseen footage from the pitlane and behind the scenes. Little Dot Studios will also be on site at each race, producing original video content for each of the social platforms.

Ali Russell, Director of Media and Strategic Partnerships at Formula E, described Little Dot Studios as being at the forefront of the digital space and market leaders in building entertainment brands online. “We believe this new partnership and innovative approach to content creation and distribution will give Formula E fans compelling video available across multiple platforms in live and non-live environments,” he added.

Andy Taylor, CEO at Little Dot Studios said: “We’re delighted to be working with an organisation as disruptive and forward-thinking as Formula E. From FanBoost to the use of all-electric power, Formula E epitomises innovation and ambition, as well as providing seriously competitive wheel-to-wheel racing. Formula E’s approach to social media and online video is rare – their willingness to share so much content with fans is a refreshing approach that puts fans first, and it’s clear that other sports rights-holders are taking note. I don’t think any sport has given so much behind the scenes content to fans and had such ambition to innovate on so many digital platforms. It’s going to be a great project for Little Dot Studios and a great offering for Formula E fans.”

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