Advanced Television

Need for constant stimulation drives 2nd screen usage

October 9, 2015

A study from the Connected Home UX (CHX) group at Strategy Analytics has explored consumer usage of multiple devices when watching TV. The increased size and enhanced quality of screens of smartphones and tablets over the years have encouraged more activity and usage of multiple devices when watching TV. At present, most second device use is unrelated to the content being shown on the TV at that time, as consumers like to be active, rather than passively consuming TV for long periods.

Diane O’Neill, Director, User Experience Innovation Practice (UXIP) and report author commented,

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Categories: Articles, Companion devices, Consumer Behaviour, Equipment, Research