Scripps Networks Interactive is launching a new business division to drive digital content innovation and advertising solutions. Scripps Lifestyle Studios is a full-service editorial unit that will spearhead the development of lifestyle experiences across multiple platforms including social media, apps, websites and third party digital media outlets.
As well as working with teams within Scripps Networks Interactive’s lifestyle TV brands including HGTV, Food Network and Travel Channel, the Scripps Lifestyle Studio division will be tasked with producing content and advertising solutions encompassing video, photography, social, live digital events, and written word editorial.
“This new creative hub will enable us to achieve significant additional scale across all digital platforms, and build on our leadership position in lifestyle content,” said Burton Jablin, Chief Operating Officer, Scripps Networks Interactive. “The linear content we produce across our television networks is an essential element of the media plans of brands that want to reach large upscale adult audiences. With the creation of the Scripps Lifestyle Studios, we are making moves to ensure that we deliver that same audience across the broadest possible range of our own platforms and those of our partners.”