UAE-based telco Etisalat is partnering with Huawei to introduce the Middle East and Africa region’s first Ultra HD 4K IPTV service which will be available exclusively for its eLife customers starting in the first quarter of 2016.
Rashed Al Abbar, Vice President of Consumer Product Innovation at Etisalat, said the telco was committed to bringing the most advanced TV viewing experience to its customers, be it through the quality of content or video. “We were the first to bring IPTV solution to the UAE a few years ago, and now we are introducing the 4K technology, which is another revolution in home entertainment and video. We are delighted to work with Huawei, enabling our customers to enjoy an Imax-like experience at home,” he added.
Peng Xiongji, General Manager of Huawei UAE, described the cooperation as a great opportunity to serve Etisalat’s customers who are looking for immersive and engaging video experiences. “We believe that the mix of Etisalat and Huawei innovations in the 4K realm will ultimately provide the best services to customers in the region,” he stated.