Virgin Media is making BIKE, the UK’s only TV channel purely dedicated to cycling, available to its customers. BIKE is the first channel in the UK designed for the growing cycling market with a mix of live coverage, documentaries and original UK programming. It is available to Virgin Media TV customers on M+ service and above.
Shown on channel 552, with over 5 million Brits regularly cycling, BIKE has programmes created around seven main categories: Travel, Sport, Training, Endurance, Women’s, Mtb and Legends. BIKE appeals to leisure riders, racers, mountain bikers, commuters and triathletes, with programming that has been tailored to give every fan a full night of programming.
Virgin Media’s Chief Digital Entertainment Officer, David Bouchier said: “You can’t question the growth in cycling in recent years, and on our TV service it is all about people’s interests and passions, be it more mainstream media or specialist channels. We know there is a strong interest in sport from football to cycling so we’re delighted to bring BIKE to Virgin Media homes.”