Fox Sports has unveiled today #18TOWIN, its first ever global social media activation officially dedicated to promoting the return of the Bundesliga on January 22nd at 8.30pm (Central European Time – CET).
#18TOWIN is a two-week online campaign featuring all 18 Bundesliga clubs in training as some of the world’s best players go up against their own teammates in a hit or miss penalty shootout. Fans vote on social media platforms using the universal language Emoji to predict which players will score, and which players crack under pressure. Once the predictions are in, the results will be revealed on all Fox Sports platforms on February 5th at 5.30pm (CET).
Top players including Marco Reus, Fabian Johnson, Marco Fabian and Pierre-Emerick Aubameyang are taking part in the #18TOWIN challenge and the hashtag has already reached over 30 million people online.
Exclusive and fun content will be unlocked on Twitter and Facebook for users who submit and share their predictions online. The game allows Fox Sports to engage with new and existing fans all over the globe driving tune-in to the league’s return in an enjoyable, competitive and unique way.
Bundesliga fans in the US, Italy, Netherlands, Latin America and Asia will continue to enjoy some of Europe’s most exciting football from January 22nd on Fox Sports.