Sky Sports launches #MyAshesSummer campaign
June 22, 2015
Sky Sports is asking cricket fans to send in their own images to feature in its new TV ad, celebrating “why an Ashes summer is like no other”.
Using #MyAshesSummer, fans can send in their own content. Those user-generated images will sit alongside footage of great Ashes moments as well as behind the scenes content from the Sky Sports cricket team, capturing the spirit of the series.
The TV ad will be updated after every Test, so viewers have plenty of chances to be part of the campaign by sharing images or video using Facebook, Twitter, Instagram or Vine. Sky Sports has also created a landing page with a media wall to feature even more of the content. #MyAshesSummer will be used on screen as part of the coverage on both Sky Sports Ashes and Sky Sports News HQ.
Catherine Parsons, Head of Sports Marketing said: “The Ashes is the pinnacle of cricket for English and Australian cricketers and for fans, no other competition matters more. It will bring us all together and our Sky Sports campaign is about capturing that mood of the nation through selfies, tweets, Instagram videos and status updates. By using #MyAshesSummer, viewers have the chance to be part of the great summer of sporting drama and show the nation why an Ashes summer is like no other.”