Short-form video content specialist The QYOU has confirmed that Vodafone Portugal has launched The QYOU’s linear channel on its IPTV service, Vodafone TV. The service went live on February 1st 2016 and will air to almost 400,000 subscribers across the country. The launch marks The QYOU’s entry into the Portuguese market.
According to The QYOU, the boom in consumer appetite for online video content is undeniable, noting Statista findings that suggest in Portugal more than 40 per cent of consumers watch online video several times a day. This thirst for web content is causing video service providers and TV operators to rejuvenate their programming line-ups by offering access to high quality made-for-web content such as that curated by The QYOU. By including The QYOU in its offering, Vodafone Portugal is able to increase the attractiveness of its IPTV service with popular short-form, shareable content.
“The world of online video is not just popular amongst Millennials; as a content provider we see a demand for it right across all demographics of our customer base,” said Antonio Margato, Consumer Marketing Director for Vodafone Portugal. “We continually strive to ensure that we are evolving our service offerings in line with the tastes and preferences of today’s consumers and this is why we have chosen to include The QYOU on Vodafone TV. We believe that successful providers must look to the future and start to bring the best of web content to TV subscribers in an easy-to-access format.”
According to The QYOU, its channel is unique, giving pay-TV subscribers across the world access to a carefully-curated and presented line-up of Internet content, which they can watch on their TV sets. It says the short-form, bite-size videos are highly shareable and respond to consumer desire for a more social approach to TV.
“Portugal is renowned in the industry for being home to a really vibrant and creative online video community,” noted Scott Ehrlich, CEO of The QYOU. “Vodafone Portugal’s decision to put our channel on their TV platform is a recognition of how deep the fan-base is for this type of content, and we’re thrilled to be part of the innovative service they are delivering to their subscribers.”