YouAppi, a specialist in data-driven mobile customer acquisition, has raised a $13.1 million Series B funding round. The following investors are participating in this round: Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, Altair Capital, and existing investors Glilot Capital Partners, 2B Angels and Flint Capital.
This funding round marks a more than 300 per cent increase from the last funding round secured by YouAppi, driven by the scale of reaching 1.5 billion global mobile profiles accessing 3,500 mobile apps and sites – including The New York Times, Pandora, EA, Orbitz, Zynga, Yandex, Wayfair, and Viber – in 200 countries via 100 billion impressions monthly. Attaining these metrics was made possible by the company’s mobile customer acquisition technology and teams in San Francisco and New York in the US, and China, India, Israel, Singapore, Germany and the UK.
Before closing this round, YouAppi proved the efficacy of its offering in Asia already working with Baidu, UC Union (Alibaba Mobile Business Group), Sungy Mobile, Apus, NewBornTown, Kika and Bandai Namco, as well as global YouAppi clients. Chinese revenue is expected to double in 2016 from 10 per cent to 20 per cent of YouAppi’s global revenue.
“YouAppi’s mobile user acquisition technology is delivering cost-effective leads for Baidu’s international apps,” said Richard Lee, director of International Business Development at Baidu’s Global Business Unit.
The money raised in this funding round is earmarked for global expansion, moving the company’s headquarters to San Francisco, and to continue enhancing YouAppi’s innovative OneRun.
“We invested in YouAppi because of the strong performance results for the company’s mobile user acquisition technology,” said Jin Shanghao, Venture Partner, Hawk Ventures. “What really impressed me about YouAppi’s technology is the ability to hit the ground running and deliver strong user acquisition numbers for native Chinese apps at or below the price point set by the app’s marketing team. Most foreign companies have a steep learning curve in China, but YouAppi succeeded immediately upon launching their first few native Chinese apps.”
To date, YouAppi has raised $18.1 million from Hawk Ventures, Global Brain, Click Ventures, Digital Future, Emery Capital, Altair Capital and existing investors Glilot Capital Partners, 2B Angels, Flint Capital and private investors.