Advanced Television

Registration and sponsorships open for 4K 4Charity at 2016 NAB Show

February 18, 2016

Elemental Technologies, a supplier of software-defined video solutions for multiscreen content delivery, today announced the fourth in the series of 4K 4Charity Fun Runs, which takes place Tuesday, April 19, 2016 in conjunction with the NAB Show in Las Vegas. Sponsorships are now available and participant registration is open at

Among the sponsors for the 4K 4Charity Fun Run at the 2016 NAB Show are industry leaders Aspera (an IBM Company), Brightcove, Verimatrix, the National Association of Broadcasters (NAB) and media partners NewBay Media and Rapid TV News. The deadline for sponsorship commitments is Monday, February 29, 2016. Inquiries may be directed to

“This race is the ideal complement to NAB Show as it gives attendees a chance to relax, network informally and give back to the community,” said Chris Brown, executive vice president, Conventions and Business Operations at NAB. “The 4K 4Charity Fun Run highlights the achievements of 4K in a positive way, and we’re delighted with the race’s growing popularity and record number of participants.”

The run commemorates advancements in video technology by global media and entertainment industry leaders as well as the technology vendors that support them and is open to all NAB Show registrants. The 4km (2.49 mile) running and walking event begins at 7:30 am and loops through Sunset Park, which borders McCarran International Airport in Las Vegas.

Transportation will be provided free of charge from 6:45 am on event day from major NAB Show hotels to and from the race location. After completing the course, runners can celebrate over light snacks and beverages. For more information, please visit:

“Registrations have doubled for every event in this series, and total gross donations now top $200,000. Thanks to the generous support of 4K 4Charity Fun Run sponsors and participants around the world, we’re making an impact,” said Laura Barber, senior manager, publicity and events for Elemental. “Please sign up today so you and your team members can join in the fun and help set new records for giving back this April in Las Vegas.”

All proceeds raised by the event will be donated to global charity Mercy Corps, an international development organization that helps people around the world survive and thrive after conflict, crisis and natural disaster, as well as Las Vegas-based charity The Shade Tree, a shelter for women, children and pets that are victims of domestic abuse.

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