JW Player, the digital and mobile video platform and player, has unveiled its Apple TV App Builder, a new open-source product within the JW platform. The Apple TV App Builder enables JW Player customers to develop a customised app for new Apple TV devices (fourth generation) with no coding, minimal configuration, and no additional cost.
Tasting Table, the digital epicurean media brand, is the first customer to leverage the Apple TV App Builder to develop a customized app. Tasting Table has a robust video inventory of more than 250 food and drink-focused videos, and produces 30 new videos per month for its 8MM+ member community. Tasting Table’s original video programming features cooking demos, chef interviews, recipe videos, and more.
“Video has always been a mainstay of our content strategy, but with the creation of our in-house Content Studio and our recent push this past November to produce even more video, we knew we wanted to get our new content to an even broader audience. JW Player was already helping us seamlessly stream video to our website, so when it came time to identify a technology provider to help us build an app for Apple TV, it was the natural choice,” says Rohit Gupta, Director of Product, TastingTable.com. “JW Player’s Apple TV App Builder allowed us to go from no tvOS presence to a fully-branded app ready for final approval by Apple overnight, with only minimal resources required from our in-house team.”