Liberty Global is partnering with Twitter to integrate several features from the social media platform into its Horizon TV service to further improve content discovery and deliver customers a deeper, richer and more immersive viewing experience.
The partnership includes the launch of a brand new TV app for Horizon customers, Watch with Twitter, as well as a new feature via the Horizon Go mobile app allowing customers to Tweet TV recommendations.
The new Watch with Twitter app brings Twitter’s social TV experience to their live TV viewing. Liberty says Horizon TV customers can now choose to follow live Tweets relevant to the programmes they are watching overlaid onto the TV screen. After scrolling through a carousel of live shows currently trending on Twitter, they can tune in to their favourite shows while following live Tweets on the same screen.
In addition through Horizon Go mobile app customers will be able to Tweet their recommendations from within the app to Twitter, where followers can directly watch or record the content by pressing the link in the Tweet.
Doron Hacmon, Chief Product Officer, Liberty Global, said, ‘Through this partnership, Horizon customers can not only find out which shows are trending on Twitter but also follow on-screen live Tweets as they watch their favourite TV programmes, delivering an even better viewing experience. We’re constantly looking at new ways of making Horizon even better and more relevant for customers and look forward to further developing our partnership with Twitter to deliver new cutting-edge social TV features on the platform.’
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