TargetSpot extends reach into connected homes
March 8, 2016
TargetSpot, the advanced digital audio advertising platform, extends its ability to allow advertisers to target connected homes reaching Samsung Smart TVs and Roku streaming media devices through new apps from its exclusive relationship with online radio publisher Radionomy.
Radionomy, an online radio platform leader, allows audiences to listen to the best digital radio from around the world. Radionomy listeners access radio streams from its website, mobile apps, and through distribution across popular services such as iTunes Internet radio, TuneIn, Sonos, etc.
As part of Radionomy’s efforts to expand the availability of its stations they have announced new partnerships making the Radionomy app available on Samsung Smart TVs and Roku streaming media devices.
TargetSpot works with advertisers to deliver highly targeted digital audio ads to online radio listeners. Working with TargetSpot, advertisers can segment audiences based on a number of different attributes ranging from demographics, consumer behaviors, content, and listening platforms. Its proprietary ad serving technology and partnerships with leading data providers such as Bluekai, Quantcast, and Nielsen give advertisers access to a deep pool of listener data layered over its network of some of the largest digital audio publishers.
TargetSpot and Radionomy are both part of the Radionomy Group, a Vivendi company. Radionomy’s exclusive partnership with TargetSpot allows for deep collaboration in targeting a wide audience listening across a variety of connected devices. “Smart TVs and streaming devices are becoming increasingly popular with the advent of the ‘connected home’ and for advertisers this represents extended reach with a valuable audience”, says TargetSpot COO David Kert. “Radionomy’s continued push into connected consumer electronic devices allows us to reach consumers however and wherever they listen to digital audio content with targeted messaging.”