Bloomberg Television on TVPlayer
April 12, 2016
By Colin Mann
TVPlayer, one of the UK’s most popular consumer streaming platforms with more than 600,000 unique viewers per week, has confirmed that leading international business and financial news channel, Bloomberg Television has launched on its multiscreen service. Bloomberg Television, which reaches more than 360 million households worldwide, joins 63 free-to-view channels that are available to consumers within a single TVPlayer app optimised for every platform and device.
The launch of the TV news channel will offer TVPlayer’s viewers up-to-the-minute, market-moving international business and financial news and analysis through a live and catch-up service, across desktop, mobile, tablet and Connected TV apps, including Amazon Fire TV and Stick.
“We’re delighted to be increasing our UK distribution through offering Bloomberg Television on the TVPlayer platform,” commented Justin Dewhirst, General Manager, Bloomberg Media, EMEA. “Responding to the demands of our audience of business and financial professionals, to access smart, relevant content, wherever and whenever they are, on any device is a key strategy. In addition, many of our advertising clients target the UK and this platform offers an additional opportunity for our commercial partners to deliver their advertising messages to their target audience,” he added.
The partnership highlights the increasing importance of aggregator platforms that offer a more flexible, and mobile TV experience, and reduce fragmentation, at a time when consumers are looking for alternatives to the traditional pay-TV service. TVPlayer offers unified multi-screen access to an expansive portfolio of more than 63 top-tier channels across comedy, news, children’s channels and drama in one place, including low-cost access to premium pay-TV services including Discovery, National Geographic, Eurosport and Sony through its award-winning subscription service, TVPlayer Plus.
Adam Smith, Founder and CEO of TVPlayer, said: “Bloomberg is a world-leading business and financial news brand, so it is fantastic to be able to bring it onto our rapidly growing TVPlayer platform. It is clear that the delivery of TVEverywhere services through a unified gateway is a proposition that consumers want more than ever as part of their TV experience. Bloomberg is a significant addition to our content portfolio and its launch will further increase the diversity of our top-level content for our viewers, as well as enabling Bloomberg Media to extend its brand reach in a streamlined way.”