BT Sport goes social with Champions League Final
May 27, 2016
By Nik Roseveare
BT Sport says it is making the 2016 UEFA Champions League final the “most social sports broadcast ever” by live-streaming the match on YouTube and breaking new ground across social media platforms.
The all-Spanish final between Real Madrid and Atletico Madrid on May 28th is being shown live on BT Sport, btsport.com and the BT Sport YouTube channel, bringing the big game to fans who do not subscribe to BT Sport. It is the first time the ultimate game in club football has been streamed live on a social media platform. And now BT Sport is announcing innovations of the final weekend across Snapchat, Twitter, Facebook, Instagram and Vine.
For the first time, the UEFA Champions League final weekend will be covered by Snapchat Live Story, with behind the scenes footage from Milan and Madrid.
Facebook’s ‘Live’ platform will be used for interactive interviews with BT Sport pundits and former UEFA Champions League winners, Rio Ferdinand and Owen Hargreaves.
Live match action clips will be published in real-time via @btsportfootball on Twitter, with exclusive footage posted into Twitter Moments. Twitter followers will also vote on Goal of the Season and Man of the Match.
BT Sport is also partnering with global football network Copa90 as well as leading YouTube content creator KSI to tell the story of the final in Milan across social media. Leading football photographer Amy Maidment will also join the BT Sport social team in Milan to produce exclusive images for Instagram and Snapchat.
Simon Green, head of BT Sport, said: “This shows once again we want to give top quality sport back to the people and this season’s UEFA Champions League Final will be the most accessible on social media platforms ever. We are bringing BT Sport to a new generation of sports fans and finding many ways to keep them entertained online and on their mobile devices. Our first season of showing the UEFA Champions League will conclude with lots of exciting content in the build-up and on the night across YouTube, Snapchat, Facebook, Instagram, Twitter and Vine.”