Time has announced a partnership with Wochit, a cloud-based video creation platform that fosters the rapid creation of real-time, short-form video. This partnership adds depth to the company’s video development capabilities and will aid all Time Inc brands’ increasing video production efforts, especially with regard to breaking or trending news.
The Wochit platform supports all forms of video production, with its sweet spot of real-time, short-form video. Through this partnership, Time Inc video producers can now incorporate Wochit’s technology into their daily editorial workflow to facilitate the rapid generation of engaging video stories published and distributed across their brand sites and social channels. These resources will add to Time Inc’s video transformation and growth trajectory. The company is currently on pace to create more than 40,000 pieces of video content in 2016 with across-the-board gains in consumption.
“Partnering with Wochit gives us a powerful tool to further accelerate the volume of our real-time video productions, which we can integrate at the deepest levels across our sites and social channels,” said Brandon Fong, Vice President, Business Development, Time Inc Video.