The 2016 BASE Awards took place last night at Tobacco Dock, attended by leaders from across the video industry including those from major and independent distributors, retailers, media owners and agencies. Hosted by Claudia Winkleman, the awards celebrated achievements in marketing and publicity in the video category, from new release blockbuster films and high end TV drama to special interest and innovative catalogue and niche campaigns that stretched and maximised small budgets to deliver exceptional results. Universal Pictures UK, Warner Bros. Home Entertainment Group and STUDIOCANAL walked away with multiple awards, while HMV took home Retail Store of the Year for the fourth year running. Awards were also won by Signature Entertainment, Lionsgate UK, Amazon, Sky Store, Tesco UK and Wilderness.
Universal Pictures UK won Distributor of the Year and went home with an impressive additional 6 awards for their campaigns from PR/Publicity Initiative for Jurassic World to Marketing Campaign – Special Interest for Michael McIntyre Live – Happy & Glorious. Universal’s vast array of new release titles secured them a 19.2% market share, which makes them the rightful owners of this year’s Distributor of the Year award.
Since being released in April 2015, The Hobbit: Battle of The Five Armies has sold over 1.28m copies, was the fastest selling title (based on week one sales), making it a credible winner for the Title of The Year and sealing the success of a franchise which has seen UK audiences purchase more than 5.485 million discs across the trilogy. Warner Bros. Home Entertainment Group also took home awards for Marketing Campaign Film – £1m – £4.99m Box Office for John Wick (joint winner with Ex-Machina from Universal Pictures UK) and Marketing Campaign Film – £5m – £14.99m Box Office for American Sniper.
STUDIOCANAL celebrated winning three awards last night, taking home the Marketing Campaign – Catalogue Multiple Product award for their impressive Vintage Classics campaign. They also took home the Multi-Screen Award for Legend as well as Marketing Campaign Film – over £15m Box Office for Paddington. Signature Entertainment took home Marketing Campaign Film – up to £1m Box Office for Predestination. Lionsgate UK walked away with Marketing Campaign – TV for Mad Men – The Final Season Part Two.
Retailers Amazon.co.uk and Sky Store were both extremely successful winning two awards each. Amazon.co.uk took home Home Delivery Retailer of The Year as well as Retailer Initiative of The Year for The Hub. Digital Retailer of the Year (Ownership) went to Sky Store and Digital Retailer of the Year (Rental) also went to Sky Store. Tesco UK celebrated winning the Retail in-Store Theatre Initiative of the Year with its highly engaging Jurassic World in store execution. Wilderness took home Supplier of the Year and HMV celebrated for the fourth year in a row winning Retail Store of the Year.
Liz Bales, Chief Executive, BASE, said: “The first BASE awards have been a huge success and we are thrilled that the event continues to shine a light on the variety of talent in the video industry. The category continues to create new and exciting campaigns to reach audiences in ways they haven’t before, not forgetting the innovative ways that retailers both physically and digitally are consistently evolving to meet the insatiable appetite UK audiences have for high quality video content. It’s important that we continue to acknowledge all those dedicated to making the video industry the great success that it is.”
The Awards were generously sponsored by 20th Century Fox Home Entertainment, Arrow Films, Bauer Media, Creo, Delga Press, eXPD8, Graze, Handle Recruitment, Huckleberry, Koch Media, Lionsgate UK, Market Reactive, Obviously Creative, Official Charts Company, Once Upon A Time, Premier, Propercorn, SodaStream, Sony Pictures Home Entertainment, STUDIOCANAL, Technicolor, Universal Pictures UK, Visual Data, The Walt Disney Company, Warner Bros. Home Entertainment Group and West10.
The 2016 BASE Awards raised in excess of £7,000 for charity partner Action for Children.
Full list of Award Winners:
RETAIL IN-STORE THEATRE INITIATIVE
Tesco UK – Jurassic World
MARKETING CAMPAIGN – CHILDREN’S
Barbie in Rock ‘N Royals (UNIVERSAL PICTURES UK)
MARKETING CAMPAIGN – SPECIAL INTEREST
Michael McIntyre Live – Happy & Glorious (UNIVERSAL PICTURES UK)
MARKETING CAMPAIGN – TV
Mad Men – The Final Season Part Two (LIONSGATE UK)
MARKETING CAMPAIGN – CATALOGUE SINGLE PRODUCT
Back To The Future Trilogy Boxset (UNIVERSAL PICTURES UK)
MARKETING CAMPAIGN – CATALOGUE MULTIPLE PRODUCT
Vintage Classics Campaign (STUDIOCANAL)
SUPPLIER OF THE YEAR
Jurassic World (UNIVERSAL PICTURES UK)
MARKETING CAMPAIGN – FILM – NON-THEATRICAL
Brian Clough: I Believe in Miracles (UNIVERSAL PICTURES UK)
MARKETING CAMPAIGN – FILM – UP TO £1MILLION BOX OFFICE
Predestination (SIGNATURE ENTERTAINMENT)
MARKETING CAMPAIGN – FILM – £1M – £4.99MILLION BOX OFFICE
John Wick (WARNER BROS. HOME ENTERTAINMENT GROUP)
Ex-Machina (UNIVERSAL PICTURES UK)
MARKETING CAMPAIGN – FILM – £5M – £14.99MILLION BOX OFFICE
American Sniper (WARNER BROS. HOME ENTERTAINMENT GROUP)
MARKETING CAMPAIGN – FILM – OVER £15MILLION BOX OFFICE
DISTRIBUTOR OF THE YEAR
Universal Pictures UK
TITLE OF THE YEAR
The Hobbit: Battle of the Five Armies (WARNER BROS. HOME ENTERTAINMENT GROUP)
RETAIL STORE OF THE YEAR
HOME DELIVERY RETAILER OF THE YEAR
DIGITAL RETAILER OF THE YEAR – OWNERSHIP
DIGITAL RETAILER OF THE YEAR – RENTAL
RETAILER INITATIVE OF THE YEAR
Amazon – The Hub