Australia: ABC, Netflix expand content deal
July 4, 2016
Australian national broadcaster ABC has extended its relationship with Netflix as new managing director Michelle Guthrie confirmed her desire to allow the corporation’s content to reach audiences across all platforms.
Streaming giant Netflix has now added more than 200 hours of content from 30 titles distributed via ABC Commercial to its Australian and New Zealand platforms.
Speaking at ANU’s Crawford Australian Leadership Forum in Canberra last week, Guthrie said: “increasingly we have to think about ways of partnering with third parties to make sure that our content and our amazing journalism is available everywhere”.