Wurl, a specialist in streaming video services for pay TV operators, has confirmed the US launch of the Wurl Network – what it claims is the world’s first streaming cable TV network.
The Wurl Network provides five channels of 24/7 programming, featuring shows produced by leading digital and traditional media brands. Wurl’s channels are broadband-delivered through cable TV operators’ Internet-connected set-top boxes and appear in operators’ on-screen guides – just like legacy cable channels.
“We’re helping cable operators do two things – deliver new programming and create a new cable channel experience that offers deep engagement,” said Sean Doherty, Wurl CEO and co-founder. “In an entertainment environment where viewers demand control and choice, Wurl provides cable operators with new channels that deliver the programming and the on-demand experience that viewers want.”
“We are excited to be offering Wurl’s channels to our subscribers,” said Loren King, Product Manager at Fidelity Communications, a multi-system cable operator based in Missouri. “We now have a new source of programming and new interactive viewing features that will give us a competitive edge.”
“As a digital-first programmer, creating the Baeble Music TV channel on the Wurl Network is the best of all worlds,” said David Moffly, CEO of Baeble Music. “We’re getting the enormous reach and familiar experience of TV combined with the deep engagement of streaming apps. We started Baeble ten years ago for this exact moment in time.”
“We started our media business in digital, but TV is absolutely a place we want to be,” said Raymond Attipa, CEO of Obsev Studios, an original video brand focused on food, sports, lifestyle and entertainment. “We’re really excited to have our shows on the Wurl Network, because it gives us the opportunity to reach a broader audience in a way that makes a lot of sense for our brand and our business.”
The Wurl Network is providing cable operators with new streaming cable channels to add to their product offerings. Wurl’s channels are certified for use in programmee guides running on all leading Internet-connected cable-TV set-top boxes, including those already in hundreds of millions of homes worldwide. No new equipment is required. Wurl is ad-supported, allowing for high-CPM, individually targeted ads and providing new streams of revenue to cable operators and video producers. There are no affiliate fees or upfront costs for cable operators to carry any channels offered through the Wurl Network.
Wurl’s TV Channel Line-Up