Advanced Television

NBC Olympics plans record-setting digital coverage

August 3, 2016

A record 4,500 streaming hours, including live streaming of all competitions; TV simul-stream coverage of nine television networks; and first-time streaming to connected TVs highlight NBC Olympics’ digital offering for the 2016 Olympic games.

In addition, Olympic fans will be able to access two apps, two digital-only programmes, and an active news desk that will regularly stream Olympic updates throughout each day.

“Our digital offering for Rio marries NBC Olympics’ renowned storytelling and live-event coverage with today’s advanced technology to deliver more content across more platforms than ever before,” said Rick Cordella, SVP and General Manager, Digital Media, NBC Sports Group. “Whether you’re a core fan of one of the 35 Olympic sports or just want to watch Team USA, we’ll deliver the best digital viewing experiences on your TV, at your desk, or on the go. Our goal is to provide ready access to every second of every event through our digital platforms.”

Additionally NBC Olympics, Facebook and Instagram are partnering to bring fans together with unique content surrounding the Games that will serve the platforms’ US audiences and will fuel buzz around NBC Olympics’ 6,755 hours of programming. This is the third consecutive Games in which NBC Olympics and Facebook have collaborated, although it’s the first time the partnership also includes Facebook-owned Instagram.

The collaboration will begin in the lead up to the Opening Ceremony, which commence on August 5th. Facebook and Instagram will help NBC Olympics engage with new audiences around the spectacle and pageantry that occurs when the world comes together for the Games in Rio.

“This partnership is about reaching fans on Facebook and Instagram with NBC’s great and compelling Olympic content,” said Gary Zenkel, President, NBC Olympics. “It’s about fueling the Olympic conversation and driving interest in watching the Games – and it’s a natural outgrowth of our mission to share the powerful and captivating stories behind the world’s most accomplished athletes.”

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