Swedish streaming television platform Magine has announced an agreement with a Beijing-based digital TV system integrator and operator to build, launch and operate an Internet-based video streaming system for the Chinese market. In parallel, Magine has established the Magine Asia Unit, based in Hong Kong.
The agreement comprises the establishment and operation of an Internet platform to provide both VoD and linear content streaming to over 100 million households. The Beijing based company has active businesses in a number of provinces in China, and close cooperation with some of the largest TV stations and operators there.
“Global expansion and deep strategic partnerships are key to Magine’s growth. With this agreement, we become a leading player in the rapidly evolving Chinese streaming market,” said Dr Ambuj Goyal, CEO of Magine. “Magine’s superfast, reliable and secure global internet based TV distribution platform, dubbed Magine’s TV Superhighway, is transforming the way how production quality content moves around the world,” says Goyal.