Lagardère Sports sign IFE agreement with GEE
October 5, 2016
By Chris Forrester
In Flight Entertainment specialists Global Eagle Entertainment (GEE) has signed a three-year distribution agreement with Lagardère Sports.
Lagardère Sports is a leading sports marketing agency that creates, produces and distributes global sports programming. Under the distribution agreement, GEE has the rights to distribute over 10,000 hours of live and produced sports programming to commercial flights and ships at sea through its global VSAT networks.
Lagardère Sports’ broad and comprehensive platform of global sports programming includes football, athletics, tennis, swimming, golf, rugby and basketball. In football alone, Lagardère Sports’ multi-pronged approach embraces 70 European clubs and two confederations Asian Football Confederation and Confédération Africaine de Football. Lagardère Sports’ diverse programming caters perfectly to the rapidly growing markets of Asia, Africa, Europe and the Middle East, with programming such as the BNP Paribas WTA Finals in Singapore.
“Watching sports is a longstanding and popular pastime across the globe, and, with this agreement, GEE expands the range of compelling media programming that we offer our customers,” said Jim Griffiths, GEE’s SVP/Content Distribution and Purchasing. “Our partnership with Lagardère Sports further cements our leadership position as the number one global provider of content to customers across mobility markets, whether in the air, at sea or in remote locations on the ground.”
“Our agreement with GEE, one of the fastest growing providers of satellite telecasts to airline and cruise ship passengers, represents an important strategic step for Lagardère Sports to increase distribution of our content,” said David White, President Media, Lagardère Sports. “GEE’s expansive global presence and its prominent reputation as a go-to mobility content provider make it the perfect partner to help us reach large and captive audiences around the world.”