Advanced Television

Telestream and Vizrt OEM agreement in Asia Pacific region

October 31, 2016

Telestream, a provider of digital media tools and workflow solutions, and Vizrt, a global player in real-time 3D graphics, studio automation, sports analysis, and asset management tools have announced an OEM agreement within the APAC region. The agreement enables the integration of Telestream’s Vantage media processing platform alongside Vizrt’s Viz One enterprise-class media asset management (MAM) system.

Telestream Vantage is the foundation for a broad range of enterprise-class transcoding and workflow automation software products that allow content owners, producers, and distributors to quickly, easily and efficiently ingest, edit, transform, package, monetize, and distribute their media. Marketing Vantage and Viz One as an integrated solution provides users with best-in-breed MAM and content transcoding resources. Both products are market leaders in their respective categories and their combination in a single integrated system solution provides greater return on investment in terms of operating efficiency, cost, and scalability.

Telestream Vantage offers a future proofed transcode solution for Vizrt – already the platform supports 4K formats and is HDR capable. Telestream is independent of companies that may compete with Vizrt, and its long-term development pathway for Vantage is guaranteed. A salient feature of both platforms is their open architectures and the ease with which they can be integrated alongside other third-party systems. Vizrt used the Vantage API to develop the integration between the two systems.

Currently the agreement applies to customers within the APAC region, although Telestream reports that both companies are investigating opportunities to extend it to other geographic regions. Already, the companies have received a strong positive response to the initiative. Telestream reports that it has secured a lucrative project in Bangkok with numerous other projects under negotiation.

“Vantage is the ideal partner for Viz One in that it provides a proven, solid transcode solution that compliments our MAM technology without compromising any system features and functions,” commented Straker Coniglio, Vice President Media Asset Management APAC at Vizrt. “Furthermore, working with Telestream we have developed tight integration that can help our customers achieve more efficient workflows. Telestream has a great track record of catering to the needs of the broadcast industry that is easy for us to buy in to.”

“This is a win-win-win scenario for both companies, but most importantly for the customers,” commented Mark Wronski, Vice President of Worldwide Sales at Telestream. “We are two like-minded companies, each bringing to the party elegant technologies that add significant value to customers’ operations. The result is a customer-focused solution that is a really easy sell. We look forward to working together closely with our colleagues at Vizrt.

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