Operative Media, a global player in digital advertising business management solutions for major media companies, has revealed that the company will be acquired by SintecMedia, a portfolio company of Francisco Partners. The combined company brings together TV and digital ad management for media companies and publishers worldwide. Operative’s management team, including Lorne Brown, the company’s founder, are also investors in the combined business. Brown will take the role of President and remain part of the strategic leadership team within SintecMedia.
“Operative’s fantastic customer base and digital advertising solutions are the perfect complement to our own global client roster and television advertising products,” said Amotz Yarden, CEO of SintecMedia. “With Operative as a key part of our offering, SintecMedia brings TV and digital ad management together, allowing media companies to streamline advertising infrastructure, increase profitability and drive the long term strategic control of their business.”