Broadcasters and programme-makers can now incorporate user generated content into their edits and on social media with a new software development kit available on the Forscene cloud video platform. Dubbed Camera SDK, the tool is being used for the first time by Licklemor Productions to increase audience engagement on the popular Sky1 youth magazine show, What’s Up TV.
Camera SDK will allow Forscene clients to integrate Forscene’s Mobile Upload app into their existing applications – so that content recorded on mobile devices can be transcoded, uploaded to the cloud and made available in targeted projects on the cloud video platform. In this way, user generated content can be gathered at speed, reviewed by team members anywhere in the world and included in edits or published to social media directly from Forscene.
“The days of TV audiences passively consuming television programmes are over,” said Aziz Musa CEO of Forbidden. “Today’s audiences want to engage with content, comment and contribute. Producers that make it easy for their audiences to actively take part in their programmes will win the loyalty of their audience – and be able to use the insights from their viewers’ content to create programming that appeals to them – it’s a win-win situation. Forscene is renowned for helping teams all over the world collaborate to create compelling video content – now we’re making it possible for the audience to become part of that team.”
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