Advanced Television selects Elemental for 4K VoD

February 20, 2017

Elemental Technologies, a specialist in software-defined video solutions, has announced that has selected its video processing solutions to power its new 4K VoD services. The agreement expands the broadcaster’s existing Elemental deployment with added video infrastructure to process streaming 4K content with HEVC compression. provides digital platforms and services for Brazil’s Grupo Globo, connecting online audiences to the diverse array of publishing, video and data properties Grupo Globo operates, including Globo TV’s broadcast networks, film studio Globo Filmes and OTT service Globo Play.

“Our research told us a new 4K service would only win a market if it provided a new and engaging level of quality, unobtainable elsewhere,” said Igor Macaubas, product manager, online video platform for “Elemental demonstrated that it could extend its high level of quality to 4K workflows, quickly and easily meeting’s stringent requirements for performance, interoperability and reliability while incorporating the powerful and complex HEVC codec.”

Categories: Articles, Ultra-HD/4K, VOD