OSN, Viacom expand content agreement
March 21, 2017
Nick Snow @ CABSAT
OSN, the Middle-East entertainment company, and Viacom International Media Networks (VIMN), have expanded their distribution agreement to make even more channels and exclusive content available for OSN customers in the Middle East. The partnership adds three new channels for OSN subscribers: NickToons, Teen Nick On Demand and Paramount Channel.
The Nick channels are available now and The Paramount Channel will launch on April 15th.
“It is great to be able to share more good news about VIMN’s growing business in the Middle East,” said Raffaele Annecchino, President & MD, VIMN SWEMEA. “I’m very pleased to have reached another exclusive agreement with OSN for three new channels: NickToons, TeenNick and Paramount Channel. After launching the first Paramount Channel ever just five years ago, the MENA version will be the twelfth in the world, expanding the Paramount Channel reach to more than 94 million households across nearly 100 countries. The Paramount Channel in MENA is the next step forward in this rapid expansion and a very important launch. In addition to that, the launch of Nick Toons and Teen Nick reinforce our commitment to this market. In MENA, we are applying our Glocal strategy, which combines international brands and properties with local productions, as we’re doing with Comedy Central with Ridiculousness and Comedy Central Presents, and I hope to do more in the future involving other brands in our portfolio.
“The partnership with OSN has been the key driver of our success in this region. Together we continue to find effective ways to expand the presence of the VIMN brands and deliver great content to audiences across the region. The expanded agreement reinforces VIMN’s position as a key provider of international branded content across OSN’s platforms.’
Emad Morcos, Chief Content Officer, OSN, added: “Continuing to deliver on our customer-first approach as part of #newOSN, we’re delighted to expand our partnership with VIMN to increase the choice of only-on-OSN entertainment for our subscribers. The three new channels, in addition to the offering already available, give our viewers access to the very best entertainment from around the world. With most of this amazing entertainment also available on OSN Play, customers can choose how and when they enjoy their favorite shows and movies. The new channels brings even more value and choice and we will continue to expand our unmatched entertainment offering for the region.”