Twitter ponders paid option
March 24, 2017
Twitter is considering launching a paid membership option for businesses and power users of its social media service.
Twitter has struggled to grow its user base in recent years and is currently carrying out surveys to “assess interest” in the idea. Paying members would get access to an enhanced version of Tweetdeck, Twitter’s enhanced interface that offers more functionality than Twitter.com.
A premium membership scheme could offer Twitter a new revenue stream at a time when users are increasingly turning to other networks such as Snapchat.
Twitter has surveyed a selection of its users about the idea. In a statement, the company said: “We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”
In an email to selected users, the company described how the new tool would work.
“This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customisable dashboard,” the note said. “It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time.”