beIN Sports extends Nielsen deal
March 30, 2017
Nielsen has announced that beIN Sports, a global network of sports channels owned and operated by beIN Media Group, has signed a long-term agreement for several solutions within the Nielsen Total Audience framework. beIN Sports and beIN Sportsen Español will receive audience estimates for linear television and digital content viewing on mobile and computer devices.
With this agreement, beIN Sports becomes one of the first sports networks to be certified for Nielsen’s Digital in TV Ratings measurement. In addition, beIN Sports and beIN Sports en Español will have access to Nielsen Digital Content Ratings and Nielsen Total Content Ratings. Nielsen Digital in TV Ratings (DTVR) is the first solution in the industry to receive accreditation from the Media Rating Council for its contribution to TV audience measurement for programming viewed on computers and mobile devices.
“Sports has the unique ability to unify people regardless of boundaries and personal differences. At beIN Sports we believe in making available the best sports content to our fans regardless of platform, location and device,” said Antonio Briceño, Deputy Managing Director, beIN Sports. “Nielsen Total Audience measurement provides us with complete visibility into how our viewers are engaged with our programs regardless of ad load. In addition, we are confident in Nielsen’s linear and digital measurement capabilities as they enable us to effectively monetise our inventory and provide the confidence media buyers require to deliver better cross-screen campaign results to advertisers.”
The three products are components of Nielsen Total Audience and provide beIN with comprehensive measurement capabilities of digital and linear television content across all access points. The collective services will enable beIN to have a complete view of how consumers are engaged with their content from linear TV, digital and on-demand regardless of ad load. The agreement, better positions beIN to fully monetiSe their audience by offering true, comparable metrics for their TV and digital viewership.
“Having cross-platform metrics that enable insights into what consumers are watching is critical for the long-term business success of any media company. beIN Sports’ adoption of Nielsen Total Audience will enable them to better monetize their complete audience regardless of platform or device,” said Peter Bradbury, Managing Director of Nielsen National Television Client Solutions. “The Media Rating Council’s accreditation of Nielsen Digital in TV Ratings, will provide networks like beIN Sports the confidence when they use this data to discuss the value of delivering an advertiser’s commercials within linear content across digital platforms. We are excited to welcome beIN Sports to Nielsen’s growing list of DTVR subscribers and look forward to growing our relationship.”
These new measurement tools are in addition to existing Nielsen services that provide beIN Sports with TV ratings, consumer insights and ad sales data that better equip them to make smarter, faster and better business decisions.