TCL, one of the world’s largest and America’s fastest-growing television brand, has revealed pricing and availability of its 4K HDR TCL Roku TV models. The new US portfolio, shown for the first time at the 2017 International Consumer Electronics Show (CES) in January, includes two premium lines of TCL TVs that deliver Dolby Vision HDR technology and the Roku OS, merging what TCL describes as superior picture quality with the industry’s best smart TV experience.
Both the C and P series feature Dolby Vision high-dynamic range (HDR) technology for powerful imaging, Wide Colour performance with NBP Photon Technology to achieve colour space coverage that is closer to the limits of human vision, and Contrast Control technologies to yield extreme contrast with deeper blacks and brighter whites.
TCL’s C and P series meet the highest standards in HDR technology, supporting both Dolby Vision as well as generic HDR (HDR10). The C-series starts under $700 (€644) and will include 55” (55C807, $699), 65” (65C807, $1099) and 75” (75C807, $1999) 4K HDR TCL Roku TV models. TCL’s P-series will be offered in 50” (50P607), 55” (55P607), and 65” (65P607) screen sizes with the 55” model available for a special introductory price of $599 via pre-order on Amazon.com starting May 26th.
“With more Dolby Vision as well as generic HDR content now available through the streaming content providers, TCL is delivering premium products with leading technology like Dolby Vision and the Roku OS at the perfect time,” said Chris Larson, Senior Vice President, TCL. “Consumers are hungry for bigger screens with best-in-class picture quality and TCL is meeting both of those needs by leveraging Dolby’s deep expertise in bringing advanced technologies from the cinema to the home in our newest TV models. The 4K HDR TCL Roku TVs are the perfect addition to elevate our portfolio and continue driving TCL’s success in the US.”
“We are excited to partner with TCL to make Dolby Vision more broadly available than ever before,” said Roland Vlaicu, Vice President, Multi-Screen Services Video, Dolby Laboratories. “With Dolby Vision on TCL TVs, consumers can now unlock superior HDR performance that delivers a more lifelike entertainment experience in their living room.”