Advanced Television

BT Sport, Snapchat Champions League partnership

June 1, 2017

BT Sport has agreed a commercial partnership with Snapchat to offer the 10 million+ daily Snapchatters in the UK a new way to experience the climax of this season’s UEFA Champions League.

The partnership saw Snapchat produce Our Stories for the semi-finals between AS Monaco and Juventus, and Atletico Madrid and Real Madrid, and will now include coverage of the UEFA Champions League Final on June 3rd direct from Cardiff.

Each Snapchat ‘Our Story’ is produced in-house by Snapchat and features clips provided by BT Sport of key moments from the match as well as behind-the-scenes Snaps taken by the teams and players participating in the competition.

The Champions League Our Story will also feature Snaps submitted from fans in the stadium, those watching at home and fans in Madrid and Turin. This allows Snapchatters to experience the match from many different perspectives.

“This partnership with will allow over 10 million daily Snapchatters in the UK to experience what it feels like to be at the Champions League final.” said Ben Schwerin, VP Partnerships, Snap Inc.  “We’re always thrilled to work with innovative partners like BT Sport to develop our sports coverage in the UK, in Europe and worldwide.”

Jeremy Rosenberg, Head of Advertising Partnerships, BT Sport added: “Social media has played a big part in BT Sport’s Champions League success, and we are delighted to explore this exciting new partnership with Snapchat, which will take football fans to the heart of sport. We believe these Stories complement our innovative live match coverage, and we hope to give new audiences a distinctive and engaging experience.”

Categories: Articles, Social Media