Amazon Prime takes ATP tennis from Sky
August 1, 2017
Amazon Prime has won the UK rights to the ATP World Tour from Sky. The deal will make Amazon Prime Video the home for practically all top men’s tennis other than the four grand slams.
Amazon has beaten Sky, whose five-year contract ends in 2018, with a bid thought to be worth as much as £10 million (€11.2m) a year. Sky, which is understood to have paid about £8m a year for its current deal, is not thought to have matched the amount it bid last time to try and secure the new deal.
The contract covers the ATP World Tour Masters 1000 and Masters 500 events from around the world, including tournaments in Monte Carlo, Madrid, Paris, Miami, Indian Wells and Shanghai.
Amazon’s move is its first major live TV sports rights deal outside the US and potentially. Sky and BT are preparing for the bidding to renew their £5.14bn Premier League rights early next year.