Viacom Italia reports €2.4 million profit
August 11, 2017
From Branislav Pekic in Rome
Viacom International Media Networks Italia has ended the year to September 2016 with a profit of €2.4 million.
Revenues in the same period grew to €52.8 million, according to the recently approved financial report, whose results were published by business daily ItaliaOggi.
The highest contribution came from Nickelodeon (€13.7 million), followed by MTV (€12.7 million) and Comedy Central (€10 million).
Most of the revenue comes from advertising as well as from content supply agreements with Sky Italia, TIM Vision and Vodafone TV.
Viacom Italia operates numerous TV channels in Italy, aired both on digital satellite (Nickelodeon, Comedy Central are exclusive to pay-TV platform Sky Italia) and digital terrestrial (Paramount Channel, VH-1).
The broadcaster is forecasting an increase in advertising revenue during 2017, especially due to the success of the Paramount Channel that brought in €6.2 million.
According to ItaliaOggi, Viacom Italia has long been exploring the possibility of acquiring new terrestrial TV channels and reinforcing its presence in Italy by launching new FTA channels.