Mirada Bolivian multiscreen deal
October 9, 2017
Mirada, a provider of integrated software solutions for digital TV operators and broadcasters, has secured a five-year contract with Digital TV Cable Edmund, a pay-TV operator and broadband services provider based in Santa Cruz, Bolivia.
Under the deal, Mirada will deploy its entire suite of Iris multiscreen products, including its over-the-top platform and back-end application, Iris SDP, across Digital TV Cable’s network. A gradual roll-out is planned over five years, with a target of up to nearly one million devices.
This project will utilise Mirada’s entire Iris multiscreen solution, which will enable subscribers to view live, catch-up and on-demand content across IPTV/OTT set-top boxes, smartphones, tablets, Smart TVs and personal computers, all working seamlessly through Mirada’s Inspire user interface. Digital TV Cable’s customers will also benefit from features including multiscreen viewing, exclusive content discovery tools, the ability to pause viewing on one device and resume viewing on another and much more, all managed by Mirada’s back-end platform, Iris SDP.
According to reports from Pyramid Research and Marktforschung, Bolivia is the fastest-growing telecoms market in Latin America with total telecom revenues expected to reach US$1.5 billion in 2019. With Bolivia’s pay-TV household penetration rate predicted to grow from 10.9% in 2014 to 27.1% by 2019, this project will see Mirada entering into a new and highly-promising market.
The contract will be based on Mirada’s new Software as a Service (SaaS) model, which is structured so that the Company will receive long-term recurring revenue streams. In addition to initial set-up fees, Mirada will also receive monthly revenues from subscriber-based licence fees and the potential ongoing deployment of new features and services.
“We are delighted to announce our project with Digital TV Cable in Bolivia for our Iris multiscreen solution,” declared José Luis Vázquez, CEO of Mirada. “This represents the second new contract win for Mirada in less than two months and demonstrates the successful conversion of Mirada’s extensive pipeline of opportunities for our powerful multiscreen product, which has been growing its number of first-class reference deployments over the last few years. We look forward to providing Digital TV Cable’s subscribers with the ultimate viewing experience, while also further consolidating our presence in the fast-growing Latin American market.”
“We are very pleased to start working with Mirada as our partner,” added Elio Montes, CEO of Digital TV Cable. “We are certain that having Mirada on board for solutions for consumer interaction, with content and services, will make a real difference to our digital users.”