Advanced Television

Switzerland: MySports to offer eSports

October 11, 2017

Recognising the increasing popularity and potential of eSports, Swiss channel MySports is bringing a new TV format to Switzerland. From October 23rd, episodes of the Arena eSports programme will be shown exclusively on the sports channel.

The 30-minute show provides news on developments in the eSports world and reports on eSports events. On October23rd at 10 pm, the first episode of the British programme will be shown on the German-language basic channel, MySports HD, dubbed into German. “eSports has got millions of fans around the world,” noted Steffi Buchli, Director of Programming at MySports. “By including eSports in our line-up we are giving the world’s fastest growing sport a home. MySports is the first Swiss TV channel to offer eSports such a platform.”

“As a communications and entertainment provider not only do we want to support the eSports scene from a technical point of view with our powerful Internet at local events,” commented Anna Gatti, Head of Marketing, Products and Digital at UPC. “With and now with MySports we want to offer it a Switzerland-wide platform and promote acceptance of eSports as a sport to be taken seriously.”

Arena eSports will have a fixed weekly slot on Monday evening at 10 pm.

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