Advanced Television

Ruptly launches new streaming platform

October 18, 2017

Nick Snow @ MIPCOM

Global news agency Ruptly has announced the launch of its video streaming platform which offers global live events with the ability to broadcast directly to social media.

The new platform – Ruptly Live – gives anyone the chance to stream professional live video content from around the world, allowing broadcasters and vloggers alike, to stream live video quickly and easily.

Commenting at the launch of the new platform, CEO of Ruptly Dinara Toktosunova said: “Live transmissions are the optimal content for our clients because they allow audiences to be fully immersed in any given moment, as if they were actually there, watching breaking news and viral stories as they happen – in both traditional and 360 formats. Live streaming allows for maximum audience engagement. What Ruptly has done is develop a break-through approach for live streams, never attempted by any other video agency. Ruptly Live is a two-in-one product. We are pushing the boundaries of accessibility by offering premium content that anyone and everyone can post on social media via an easy-to-embed live streaming solution.”

The process removes the need for specialist technology, coding or expertise – all users need to do is sign in, select an event and click to stream. Live video can be streamed directly to social media such as YouTube, Facebook, Twitter and Periscope, as well as delivered through CDNs to native players – giving users the freedom to embed custom adverts. Up to eight lives can be broadcasted directly to social media simultaneously.

Ruptly Live will also offer users access to 360 degree video content and drone footage, available in 4K.

Categories: Articles, OTT, Social Media