QYOU Media, a curator of premium ‘best-of-the-web’ video for multiscreen distribution, has announced its upcoming launch of Heads Up Daily (HUD), a new daily show of curated eSports content aimed at the growing number of esports fans around the world. The first licensing partner for the series is Super Channel’s GINX Esports TV Canada, which became North America’s first 24-hour gaming channel in May this year.
Leveraging the popularity of the genre amongst millennial viewers, QYOU’s new daily show will be a destination for all things relating to esports and video game culture. Each episode of HUD will bring together QYOU hosts and a line-up of guests — from esports professionals to game developers to popular streamers on YouTube and Twitch – for tournament recaps, eSports top plays, hot topics in the world of gaming, and upcoming event previews.
“As the home of the best eSports entertainment in Canada, we are excited to be the first partner to carry QYOU’s Heads Up Daily format,” says Super Channel’s President and CEO, Don McDonald. “Esports has seen huge momentum in the last couple of years, now reaching mass audiences the world over, and Canada is a leading market for monetising this new entertainment medium. We are always on the lookout for new types of eSports content to keep our gamer audiences engaged, so it’s a natural fit to bring QYOU’s show to our programming line-up and to capitalise on QYOU’s expertise with digital-first content and millennial viewers.”