Advanced Television

Stranger Things nears Game of Thrones on social media

October 31, 2017

Data science and media technology company, 4C Insights, has unveiled that Stranger Things is closing in on Game of Thrones as the second season drew over three quarters of a million engagements across social media platforms (Facebook, Instagram, Twitter etc).

Most notable findings include:

  • The number of social media engagements rose from 148,063 the night before the premiere (October 26th) to a huge 750,409 on release day of the show on Netflix, with sentiment almost matching the opening night of the seventh season of Game of Thrones at 68 per cent.
  • Compared to the Game of Thrones premiere earlier this year, which raked in 1,114,152 social engagements, Stranger Things has a very strong following on social media for being in its infant stage and only on its second season.
  • Engagement on social media tailed off over the weekend to 181,749 by Sunday. Nevertheless, sentiment towards the highly anticipated show rose to 72 per cent (October 29th), indicating strong reviews from the audience, which had access to the entire season from Friday night.

It’s not just millennials who are hooked…

Intriguingly, 31 per cent of the audience for the Netflix original show are over 35. As more and more devices become capable of streaming direct from Netflix, it is reassuring evidence of the content’s cross-generational appeal.

Meanwhile, 69 per cent of engagements across the US were driven by 18-34 year olds. Snapchat can claim some credit in this achievement, having taken advantage of the newly launched World Lense feature to create its first fully immersive augmented reality advertising with Netflix.

Looking at the demographics it appears Stranger Things now holds a predominantly female audience, with 57 per cent of social noise in the US being generated by women.


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