Data science and media technology company, 4C Insights, has unveiled that Stranger Things is closing in on Game of Thrones as the second season drew over three quarters of a million engagements across social media platforms (Facebook, Instagram, Twitter etc).
Most notable findings include:
It’s not just millennials who are hooked…
Intriguingly, 31 per cent of the audience for the Netflix original show are over 35. As more and more devices become capable of streaming direct from Netflix, it is reassuring evidence of the content’s cross-generational appeal.
Meanwhile, 69 per cent of engagements across the US were driven by 18-34 year olds. Snapchat can claim some credit in this achievement, having taken advantage of the newly launched World Lense feature to create its first fully immersive augmented reality advertising with Netflix.
Looking at the demographics it appears Stranger Things now holds a predominantly female audience, with 57 per cent of social noise in the US being generated by women.
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