QYOU Media, a global media company that curates ‘best-of-the-web’ video for multiscreen distribution, has announced the premiere this week of “QYOU India” to 17 million Tata Sky’s customers across television and mobile devices. The localised service features programmes reflecting the best of India’s unique internet culture with showcases of premium digital first content from many of the country’s most talented and popular content creators.
Ahead of the launch, QYOU has also agreed a content partnership with Pocket Aces, one of the fastest growing Indian digital content companies. Through this partnership, Pocket Aces channels ‘FilterCopy’ and ‘Gobble’ will be made available on QYOU along with Dice Media web-series ‘Not Fit’.
“We know that younger audiences often seek out the latest local content on the internet so this next step in our partnership with Tata Sky brings our curation of the best of India’s vibrant online content to audiences through their TV subscription” said Curt Marvis, CEO and Co-founder of QYOU Media. “We have sourced some of the best local talent to make the shows as relevant and engaging as possible. We are delighted to add Pocket Aces to the programming line-up for this launch.”