Layer3 launches Smithsonian Channel 4K VoD
November 17, 2017
After officially launching documentary-focused Smithsonian Channel in October 2017, cable network operator Layer3 TV is now the first MVPD (Multichannel video programming distributor) to carry the channel’s full 4K On Demand library. As the first US network to adopt a regularly-refreshed 4K On Demand model, Smithsonian Channel’s offering includes 10 hours of dedicated 4K content that is refreshed each quarter. The 4K On Demand library is now available to all Layer3 TV subscribers at no additional cost.
“Layer3 TV and Smithsonian Channel are leading the United States in the 4K pay-TV market with this first-of-its-kind partnership,” said Layer3 TV Chief Content Officer Lindsay Gardner. “Our subscribers can now enjoy Smithsonian Channel’s most acclaimed series on the linear channel, with the added feature of viewing many programmes – including Mysteries of the Rainforest, Aerial America, Sacred Sites and David Attenborough’s Conquest of the Skies—in glittering 4K Ultra High Definition.”
Layer3 TV claims to be unique among US pay-TV providers because it supports 4K on every set-top box, making 4K programming available immediately in every single household. More than 50 per cent of Layer3 TV’s subscribers already depend on Layer3 TV for 4K content, which today includes two full-time 4K channels, live 4K sporting events, and a growing 4K On Demand library featuring content from leading programmers.
“We’re proud to be the first US network to offer this 4K On Demand model and thrilled Layer3 TV has the technology and forward-looking team to bring us to customers across America,” declared Tom Hayden, President of Smithsonian Channel. “The compelling story-telling Smithsonian Channel is known for makes this partnership all the more meaningful for Layer3 TV subscribers. With programming genres including air and space, pop culture, history, science, nature and wildlife at its finest, our 4K content is sure to enhance the viewing experience by delivering striking, life-like visuals. We are pleased Layer3 TV is making this substantial addition to its already robust Platinum package.”
Layer3 TV is currently available in Los Angeles, Chicago, Washington D.C., Dallas/Ft. Worth – as well in Denver, where the company’s headquarters is located.