Connekt, the AI-driven technology company transforming TV advertising for the connected world, has announced integration of its ShopTV application into new Smart TVs made by Hisense, a global technology leader and consumer electronics manufacturer.
The integration means that consumers can interact and engage with brands and content on their Hisense Smart TV platform, and personalise their interactions by opting to receive offers and deals from the featured brands. Viewers can also go a step further and purchase the products that interest them through the ShopTV app.
“Hisense is a great partner for Connekt,” said Mike Fitzsimmons, CEO of Connekt. “Together, we’re offering brands and advertisers more meaningful ways to engage with their targeted TV audience. For viewers, we’re giving them the power to browse and buy what they see on TV, the largest screen in the home.”
ShopTV, Connekt’s owned-and-operated application, drives the convergence of TV, advertising and commerce – offering OTT video and brand channel opportunities for advertisers to create interactive experiences for connected TV viewers.
“We’re finding that our clients are aggressively seeking additional ways to innovate in the linear video space,” said Christopher Clarke, director of Partnerships and Emerging Media at Essence, a data-driven global agency that is part of GroupM. “This relationship allows us to make a large step and is a significant development for advanced TV.”