Facebook and WWE (World Wrestling Entertainment) have announced a new in-ring series, Mixed Match Challenge, that will stream live in the US exclusively on Facebook on Tuesday nights beginning January 16th.
The 12–episode series will air on Facebook Watch and feature WWE Superstars from both the Raw and SmackDown Live rosters competing in a single-elimination mixed tag-team tournament to win $100,000 to support the charity of their choice. Each 20-minute episode will reflect a progressive approach to production, with elements optimised for mobile consumption, experimentation and social interaction. In addition, fans will have the opportunity to select match-ups, match stipulations and more, on Facebook.
“As we continue to expand our strategic partnership with Facebook, this new series, Mixed Match Challenge, jointly reflects our innovative approach to content distribution and fan engagement,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “This show will deliver the action and excitement our passionate fan base is accustomed to while offering new production elements and social experiences that only Facebook can provide.”
“As a leader in entertainment innovation, WWE is an ideal partner to demonstrate how the live sports viewing experience can be reimagined on Facebook Watch,” said Dan Reed, Facebook Head of Global Sports Partnerships. “Mixed Match Challenge is a new competition produced specifically to take advantage of the reach, interaction and ongoing engagement enabled by our platform. Fans will be able to directly influence and interact with the in-ring action, follow the rivalries and storylines in between events, and connect with one another as the drama unfolds. We’re excited for the WWE community to come together on our platform to watch some of the biggest Raw and SmackDown LiveSuperstars, and engage with WWE like never before.”
“Mixed Match Challenge demonstrates WWE’s flexibility in creating and producing compelling content across platforms in a media landscape that is evolving each day,” added Jayar Donlan, WWE Executive Vice President, Digital & Social Content. “The social interaction leading up to and during each show will connect WWE Superstars with our massive fan base on Facebook in more ways than ever before.”
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