Facebook is to start sharing weekly data reports with ABC, NBC, Fox and CBS, the WSJ reports. The data will include how many likes, comments and shares TV episodes get on the social network. They will also include some data from private posts.
The move is seen in part as an attempt to compete with Twitter, which has actively wooed TV networks with data on tweets about their shows. Twitter recently signed a deal with CBS that will embed CBS clips in users’ Twitter streams, and this week Nielsen is expected to launch the Nielsen Twitter TV Report, which will rank TV shows according to how much they are discussed on Twitter.