Parks Associates has revealed that as of Q3 2017, 12 per cent of US broadband households use a live streaming platform such as Facebook Live or Periscope. The profile for live streamers is generally younger, with 19 per cent of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and sports skews older, indicating more older viewers might be using these solutions to access illegal streams of content.
“Eight per cent of broadband households have used
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