Newly appointed ITV America CEO David George has named Adam Sher as president and David Eilenberg Chief Creative Officer.
Sher, who previously was Chief Creative Officer at ITV America, will have responsibility for all development, production and operations across the company’s production labels.
Eilenberg, who had been serving as president of US production label ITV Entertainment, will head the company’s creative strategy, leveraging intellectual property, and identifying and managing emerging cable, broadcast and digital platform growth opportunities.
“Both Adam Sher and David Eilenberg have consistently outperformed expectations at every level: from smart strategies and deal making to a talent-first approach to creative and flawless execution,” commented George. “I am enormously confident and eager to continue to work with both Adam and David as they step into their well-deserved roles as president and CCO, respectively. I am also thrilled to promote Heath Banks and Danielle Bibbo whose stellar work on the production, operations and business development fronts affords ITV America the luxury of creative risk-taking and other big swings that help us remain at the top of our game.”