Star India has issued a three-week disconnection notice onto DTH operator Bharti Telemedia, which offers its service as Airtel Digital TV.
Star India is alleging that Bharti has failed to sign a distribution agreement and failed to pay subscription fees, or submit subscriber reports.
“This is to inform the subscribers of Bharti Telemedia that signals of the Star India channels are likely to be disconnected on account of (a) non-signing of the subscription agreement, (b) non-payment of the subscription fees, and (c) non-submission of subscriber reports by the DTH operator,” Star said in a public notice.
Star India develops, produces and broadcasts 69 channels in SD and HD, while Airtel Digital TV has a total subscriber base of a reported 13.9 million.
Star India used a similar tactic in November 2017 on TataSky, despite having a common shareholder in the shape of 21st Century Fox. That spat was resolved.